the summer of

What it was like to be 15 in 1990 in America

To be fifteen in America in 1990 was to have “Nothing Compares 2 U” by Sinéad O'Connor everywhere, Home Alone on every screen, and Cheers on after school. That year, gas cost $1.16 and the Hubble Space Telescope was the new thing. Born in 1975? You turned 15 in 1990 — a teenager from 1988 to 1994, right in the window a soundtrack bonds to you for life.

Compiled by the Original Lore archive from period charts, box-office and price records. How we build these · sources noted throughout.

▶ Play your 1990 reel with sounda 30-second video of your year — the song, the screen, the turn.

the mixtape of 1990

Nothing Compares 2 U — Sinéad O'Connor

  1. Nothing Compares 2 USinéad O'ConnorSinéad's single tear undid you, the sound of a heartbreak far too big for words.
  2. VogueMadonnaMadonna's black-and-white strut made bedroom-mirror posing feel like the very height of glamour.
  3. Enjoy the SilenceDepeche ModeDepeche Mode's velvet gloom belonged to the eyeliner kids who quietly felt way too much.
  4. Ice Ice BabyVanilla IceThe goofy, unavoidable rap you somehow knew word-for-word at every middle-school dance.
  5. Losing My ReligionR.E.M.Stipe's mandolin ache soundtracked a thousand overthought crushes and quiet, unspeakable longings.

▶ Play your 1990 reel

why this one mattered

That single tear-streaked close-up was inescapable on MTV in 1990, and for a 15-year-old it was the most devastating thing on the dial — a raw, adult heartbreak distilled to one face and one voice. It taught a generation what a music video could feel like, and the chorus still cracks people open.

the year-end #1 was Hold On — Wilson Phillips.

the movies you are watching in 1990

  • Home Alone
  • Ghost
  • Pretty Woman
  • Dances with Wolves
  • Total Recall

the tv shows you are binging in 1990

  • Cheers
  • Roseanne
  • The Simpsons
  • The Fresh Prince of Bel-Air
  • Twin Peaks

the games you are playing in 1990

  • Super Mario Bros. 3
  • Mega Man 3
  • Dr. Mario
  • DuckTales
  • Final Fantasy
  • Super Mario World

what things cost in 1990

What things cost in 1990
a gallon of gas$1.16
a movie ticket$4.23
the federal minimum wage$3.80/hr
a first-class stamp$0.25
the average income$29,943

trending this year

The Simpsons
Naula Ayisabun Aningore · CC BY-SA 4.0
The Simpsons
Beverly Hills, 90210
Wilfredor (CC0, no attribution required) · CC0 1.0 (Public Domain Dedication)
Beverly Hills, 90210
Windows 3.0
Methem (Mikko J. Putkonen), via Wikimedia Commons · CC BY 4.0
Windows 3.0
Super Mario Bros. 3
Hubble Space Telescope
NASA / NASA Hubble Space Telescope, CC BY 2.0 · CC BY 2.0 (also public domain as NASA work)
Hubble Space Telescope

the gadgets you just got

Sega Genesis
Evan-Amos (Vanamo Media), via Wikimedia Commons · Public Domain (released to public domain worldwide)
Sega Genesis
Nintendo Game Boy
Evan-Amos (Vanamo Media), via Wikimedia Commons · Public Domain (CC0 / released to public domain worldwide)
Nintendo Game Boy
Super Famicom / SNES
Phalange7, via Wikimedia Commons · CC BY-SA 4.0
Super Famicom / SNES
Motorola MicroTAC
Photo by Redrum0486 (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:MicroTAC.jpg · CC BY-SA 3.0
Motorola MicroTAC
Sony Discman
Isabelle Hurbain-Palatin (Balise42), via Wikimedia Commons · CC BY-SA 4.0
Sony Discman

what everyone is snacking on

Doritos Cool Ranch
Photo by chee.hong (Kuala Lumpur, Malaysia), CC BY 2.0
Doritos Cool Ranch
Bugles
Marco Almbauer (public domain, no attribution required) · Public Domain (released by copyright holder)
Bugles
Dunkaroos
taylorhatmaker (Flickr), CC BY 2.0
Dunkaroos
Reese's Pieces
Evan-Amos (Vanamo Media), via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Reeses-pieces-loose.JPG) · Public Domain
Reese's Pieces
Teddy Grahams
Jellocube27, English Wikipedia — https://en.wikipedia.org/wiki/File:Chocolate_teddy_graham_closeup.png · Public Domain (author release, worldwide)
Teddy Grahams

what everyone is drinking

Hi-C Ecto Cooler
Masashi Yanagiya · CC BY-SA 2.0
Hi-C Ecto Cooler
Squeezit
Photo by ZolHaj (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Squeezeit-flavours.jpg · CC BY-SA 4.0
Squeezit
Sunny Delight
Capri Sun
Photo by Tamzin Hadasa Kelly (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Capri_Sun_pouch_standing.jpg · CC BY-SA 4.0
Capri Sun
Snapple
Marcus Quigmire (Flickr), via Wikimedia Commons (File:Diet (3298274926).jpg) · CC BY-SA 2.0
Snapple

what made the news in 1990

  • Nelson Mandela walks free after twenty-seven years in a South African prison
  • East and West Germany formally reunify into a single nation on October 3
  • Iraq invades Kuwait, drawing American troops to the Persian Gulf
  • The Hubble Space Telescope launches into orbit aboard shuttle Discovery
Iraq invades Kuwait, sparking the Gulf crisis
U.S. Department of Defense / Sgt. Cumper (public domain) · Public Domain (U.S. Department of Defense work, not protected by copyright per 17 U.S.C. 105)
Iraq invades Kuwait, sparking the Gulf crisis
Nelson Mandela freed after 27 years in prison
George Bush Presidential Library and Museum (public domain) · Public Domain (U.S. federal government work, 17 U.S.C. 105)
Nelson Mandela freed after 27 years in prison
Germany reunifies as the Cold War order crumbles
Bundesarchiv, Bild 183-1990-1003-031 / Uhlemann, Thomas / CC-BY-SA 3.0 · CC-BY-SA 3.0 Germany (CC-BY-SA 3.0 DE)
Germany reunifies as the Cold War order crumbles
Hubble Space Telescope launched into orbit
NASA (Lyndon B. Johnson Space Center) (public domain) · Public Domain (NASA material, not protected by copyright)
Hubble Space Telescope launched into orbit
Operation Desert Shield deploys US troops to Saudi Arabia
U.S. Army / SSgt. Ruark (public domain) · Public Domain (U.S. Army work, 17 U.S.C. 105)
Operation Desert Shield deploys US troops to Saudi Arabia

what everyone is saying

  • "Cowabunga!"Teenage Mutant Ninja Turtles catchphrase at peak Turtlemania in 1990
  • "Don't have a cow, man!"Bart Simpson catchphrase from The Simpsons, which exploded in 1990
  • "Eat my shorts!"Bart Simpson's rebellious schoolyard line plastered on 1990 merch
  • "Read my lips: no new taxes"George H. W. Bush's 1988 pledge that resurfaced in the 1990 budget fight when he broke it
  • "Stop! Hammer time!"From MC Hammer's smash 1990 single 'U Can't Touch This'

top-performing stocks in 1990

Top-performing stocks in 1990
CompanyTickerPriceChange
AmgenAMGN$57+140%
Home DepotHD$30+58%
WalmartWMT$30+36%
Limited Inc.LTD$18+40%
Circuit CityCC$11+35%

worst-performing stocks in 1990

Worst-performing stocks in 1990
CompanyTickerPriceChange
CiticorpCCI$12-50%
Bank of New EnglandNEB$1-95%
Chase ManhattanCMB$11-55%
Bally ManufacturingBLY$6-60%
Continental AirlinesCAL$1-80%

the summer of 1990.

the best of it still feels like it's coming.

…and then it cools. Play the reel to feel where 1990 goes.

Turn 1990 into a 30-second reel →

▶ Play your 1990 reel with sound