the summer of

What it was like to be 15 in 2010 in Canada

To be fifteen in Canada in 2010 was to have “Baby” by Justin Bieber feat. Ludacris everywhere, Scott Pilgrim vs. the World on every screen, and Republic of Doyle on after school. That year, gas cost $1.05/L and The iPad was the new thing. Born in 1995? You turned 15 in 2010 — a teenager from 2008 to 2014, right in the window a soundtrack bonds to you for life.

Compiled by the Original Lore archive from period charts, box-office and price records. How we build these · sources noted throughout.

▶ Play your 2010 reel with sounda 30-second video of your year — the song, the screen, the turn.

the mixtape of 2010

Baby — Justin Bieber feat. Ludacris

  1. California GurlsKaty Perry feat. Snoop DoggSnoop's cameo and candy-coloured synths made a landlocked Canadian summer feel briefly like the California coast.
  2. Love the Way You LieEminem feat. RihannaEminem and Rihanna set the whole toxic-love thing to a hook you screamed anyway, windows down.
  3. OMGUsher feat. will.i.amUsher's autotuned rush was the beat that turned the community-centre dance into an actual event.
  4. OverDrakeDrake sounding lonely at the top made even small-town kids feel the weight of everything ahead.
  5. I BelieveNikki YanofskyMontreal's teenage Nikki Yanofsky gave the Olympic winter a jazzy anthem that stuck around all summer.

▶ Play your 2010 reel

why this one mattered

A kid from Stratford, Ontario became the biggest pop star on the planet that year — "Bieber Fever" wasn't a metaphor in Canadian school hallways, it was just Tuesday.

the year-end #1 was Peaked at #3 on the Canadian Hot 100 in early 2010 (not #1, but the era-defining single and cultural phenomenon of the year) from Bieber's debut album My World 2.0.

what topped the Canadian box office in 2010

  • Scott Pilgrim vs. the World
  • Toy Story 3
  • Inception
  • Twilight: Eclipse
  • Iron Man 2

the tv shows you are binging in 2010

  • Republic of Doyle
  • Being Erica
  • Flashpoint
  • Degrassi: The Next Generation
  • Vancouver 2010 Olympics broadcast (CTV consortium)

the games you are playing in 2010

  • Just Dance 2
  • Pokémon HeartGold/SoulSilver
  • Kinect Adventures
  • LEGO Harry Potter: Years 1-4
  • Red Dead Redemption
  • Mass Effect 2

what things cost in 2010

What things cost in 2010
a gallon of gas$1.05/L
minimum wage$10.25/hr (Ontario)
a movie ticket~$8.50
a first-class stamp57¢
the average income~$41,500/yr (approx.)

trending this year

Vancouver 2010 Winter Olympics
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:Olympic_Cauldron_lit_at_2010_Winter_Olympics_opening_ceremony.jpg · Public domain
Vancouver 2010 Winter Olympics
Canada's record 14 gold medals
Photo by Michael Francis McCarthy (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:2010_VANCOUVER_WINTER_OLYMPICS_THE_CHAMPIONS_OF_THE_GAMES_ALEXANDRE_BILODEAU_GOLD_MEDAL_CEREMONY_1.jpg · CC BY 2.0
Canada's record 14 gold medals
The Golden Goal
Photo by mark.watmough (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Sidney_Crosby_gloves,_stick_and_puck_from_%22Golden_Goal%22_(4758357195).jpg · CC BY 2.0
The Golden Goal
G20 Toronto Summit
Photo by Commodore Gandalf Cunningham (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:G-20_Toronto_June_2010_(9).jpg · CC BY 2.0
G20 Toronto Summit
iPad arrives
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:IPad-WiFi-1stGen.jpg · Public domain
iPad arrives

the gadgets you just got

iPad
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:IPad-WiFi-1stGen.jpg · Public domain
iPad
iPhone 4
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:IPhone_4_-_front.jpg · CC0
iPhone 4
Xbox 360 Kinect
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:XBOX_360_Kincet.jpg · Public domain
Xbox 360 Kinect
BlackBerry Torch
Photo by edans / Enrique Dans (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:BlackBerry_Torch.jpg · CC BY 2.0
BlackBerry Torch
Instagram (launches)
Photo by Yuri Samoilov (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Instagram_app_icon_on_smartphone_screen_(perspective_render)_(49897226292).jpg · CC BY 2.0
Instagram (launches)

what everyone is snacking on

Ketchup chips
Photo by Hannah Clover (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Ketchup_chips.jpg · CC BY 4.0
Ketchup chips
Nanaimo bars
Photo by Alex Lozupone (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:NanaimoS1370051.jpg · CC BY-SA 4.0
Nanaimo bars
Hickory Sticks
AI-generated illustration
Hickory Sticks
Coffee Crisp
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:Coffee-Crisp-Split.jpg · Public domain
Coffee Crisp
Mr. Big bar
AI-generated illustration
Mr. Big bar

what everyone is drinking

Tim Hortons
Photo by Tungyi (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Tim_Hortons..jpg · CC BY-SA 3.0
Tim Hortons
Canada Dry
Photo by Fmvh (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Canada_Dry_ginger_ale_can.jpg · CC BY-SA 4.0
Canada Dry
Clamato Caesar
Photo by AirIntake at English Wikipedia (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Caesar_Cocktail.JPG · CC BY-SA 3.0
Clamato Caesar
President's Choice Cola
Photo by Kiliweb (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:President%27s_Choice_Cola.jpg · CC BY-SA 3.0
President's Choice Cola
School vending-machine iced tea
AI-generated illustration
School vending-machine iced tea

what made the news in 2010

  • The iPad launches in Canada (May 2010)
  • The Chilean miners' rescue captivates the world (Oct 2010)
  • A census long-form controversy becomes a national political debate
  • Justin Bieber and Drake both break out as global Canadian pop-culture exports
Vancouver 2010 Winter Olympics open with the whole country watching (Feb 12, 2010)
Photo by Tim Hipps (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Team_Canada_at_2010_Winter_Olympics_opening_ceremony_2.jpg · Public domain
Vancouver 2010 Winter Olympics open with the whole country watching (Feb 12, 2010)
Sidney Crosby scores the overtime "Golden Goal" to beat the US for hockey gold (Feb 28, 2010)
Photo by Elliot (Castro Valley, California) (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Crosby,_Sidney.jpg · CC BY 2.0
Sidney Crosby scores the overtime "Golden Goal" to beat the US for hockey gold (Feb 28, 2010)
Canada wins a record 14 gold medals — the most ever by a Winter Olympics host nation
Photo by popejon2 (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Vancouver_2010_Olympic_cauldron_at_night.jpg · CC BY 2.0
Canada wins a record 14 gold medals — the most ever by a Winter Olympics host nation
G20 Toronto Summit draws mass protests and a controversial police response (June 2010)
Photo by Loozrboy (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:2010_G20_Toronto_(2).jpg · CC BY-SA 2.0
G20 Toronto Summit draws mass protests and a controversial police response (June 2010)
Haiti earthquake prompts a major Canadian relief and adoption response (Jan 2010)
Photo by Logan Abassi / UNDP Global (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Haitian_national_palace_earthquake.jpg · CC BY 2.0
Haiti earthquake prompts a major Canadian relief and adoption response (Jan 2010)

what everyone is saying

  • "Own the Podium"the funding push behind Canada's record medal haul
  • "Golden Goal"shorthand for any clutch, last-second win after Crosby's OT winner
  • "Give'r"go all out
  • "Beauty"high praise
  • "Two-four"a case of 24 beers

the summer of 2010.

you think you've got all the time in the world.

…and then it cools. Play the reel to feel where 2010 goes.

Turn 2010 into a 30-second reel →

▶ Play your 2010 reel with sound