the summer of

What it was like to be 15 in 2010 in America

To be fifteen in America in 2010 was to have “Love the Way You Lie” by Eminem ft. Rihanna everywhere, Inception on every screen, and American Idol on after school. That year, gas cost $2.79 and the Apple iPad was the new thing. Born in 1995? You turned 15 in 2010 — a teenager from 2008 to 2014, right in the window a soundtrack bonds to you for life.

Compiled by the Original Lore archive from period charts, box-office and price records. How we build these · sources noted throughout.

▶ Play your 2010 reel with sounda 30-second video of your year — the song, the screen, the turn.

the mixtape of 2010

Love the Way You Lie — Eminem ft. Rihanna

  1. Love the Way You LieEminem ft. RihannaHayley's soaring hook over Eminem's rage was the fight you loved and never wanted to win.
  2. Tik TokKeshaBrushing your teeth with a bottle of Jack felt like glitter-drunk permission to be gloriously reckless.
  3. DynamiteTaio CruzAy-oh, hands up, no reason needed; the whole cafeteria detonated the second that chorus hit.
  4. AirplanesB.o.B ft. Hayley WilliamsYou wished on airplanes like shooting stars, aching for something you couldn't yet name.
  5. Bad RomanceLady GagaGaga's monster of a hook made being weird feel like a costume you could finally wear proudly.

▶ Play your 2010 reel

why this one mattered

The towering comeback duet of 2010 — 7 weeks at #1 off 'Recovery,' the year's biggest album. Rihanna's 'Just gonna stand there and watch me burn' chorus over Eminem's machine-gun verses was the emotionally enormous, sing-every-word anthem for a 15-year-old that summer. Bigger and more bonded-to than the novelty year-end #1.

the year-end #1 was Tik Tok — Kesha.

the movies you are watching in 2010

  • Inception
  • Toy Story 3
  • Avatar
  • Despicable Me
  • Iron Man 2

the tv shows you are binging in 2010

  • American Idol
  • Modern Family
  • Glee
  • NCIS
  • The Big Bang Theory

the games you are playing in 2010

  • New Super Mario Bros. Wii
  • Super Mario Galaxy 2
  • Just Dance 2
  • Pokemon Black and White
  • Kirby's Epic Yarn
  • Call of Duty: Black Ops

what things cost in 2010

What things cost in 2010
a gallon of gas$2.79
a movie ticket$7.89
the federal minimum wage$7.25/hr
a first-class stamp$0.44
the average income$49,445

trending this year

Instagram
Photo by Dennis Cortés, released under CC0 1.0 (public domain)
Instagram
Apple iPad
Tablet computer photo by KA KIT, licensed under CC BY-SA 4.0
Apple iPad
Angry Birds
Photo by Wikimedia user ZooFari, released into the public domain
Angry Birds
Silly Bandz
"Shaped rubber bands" by Stilfehler, licensed under CC BY-SA 3.0
Silly Bandz
The Old Spice Guy
Angela Andriot (Vetiver Aromatics), via Wikimedia Commons, CC BY-SA 3.0
The Old Spice Guy

the gadgets you just got

Apple iPhone 4
Photo by Dennis Cortés, released under CC0 1.0 (public domain)
Apple iPhone 4
Apple iPad (1st generation)
Photo by Evan-Amos (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:IPad-WiFi-1stGen.jpg · Public domain
Apple iPad (1st generation)
Microsoft Kinect for Xbox 360
Photo by Zsinytwiki, released under CC0 1.0 (public domain)
Microsoft Kinect for Xbox 360
Samsung Galaxy S
Photo by Dennis Cortés, released under CC0 1.0 (public domain)
Samsung Galaxy S
Nintendo DSi XL
Handheld touchscreen device photo by KA KIT, licensed under CC BY-SA 4.0
Nintendo DSi XL

what everyone is snacking on

Doritos (Cool Ranch)
Bananasoldier, via Wikimedia Commons, CC BY-SA 3.0
Doritos (Cool Ranch)
Lay's Potato Chips
Evan-Amos, via Wikimedia Commons (released into the public domain)
Lay's Potato Chips
Oreo Cookies
Angel caboodle / Wikimedia Commons, CC BY 3.0 · CC BY 3.0 (also GFDL)
Oreo Cookies
Cheetos
annulla, CC BY 2.0, via Wikimedia Commons
Cheetos
Pop-Tarts
Evan-Amos, via Wikimedia Commons (CC BY-SA 3.0)
Pop-Tarts

what everyone is drinking

Monster Energy
Bxxiaolin, edited by Pittigrilli, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Can_of_Monster_Energy_drink_sold_in_China_(0.33_l),_on_white_background.jpg · CC BY-SA 4.0
Monster Energy
Red Bull
VincentLR, Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Lattina_di_Red_Bull.jpg) · CC BY-SA 4.0
Red Bull
Coca-Cola
Christian Gidlöf, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Coca-cola_50cl_white-bg.jpg · CC BY-SA 3.0
Coca-Cola
Vitaminwater
Coca-Cola Enterprises Sverige AB, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Glac%C3%A9au_vitaminwater.jpg · CC BY 3.0
Vitaminwater
Starbucks Frappuccino
Vikiçizer, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Starbucks_frappuccino.JPG) · CC BY-SA 4.0
Starbucks Frappuccino

what made the news in 2010

  • A BP deepwater oil rig explodes in the Gulf of Mexico, unleashing a months-long spill
  • A catastrophic earthquake devastates Haiti, killing well over two hundred thousand
  • Obama signs the Affordable Care Act, overhauling American health insurance
  • Thirty-three trapped Chilean miners are pulled to safety after sixty-nine days underground
Deepwater Horizon oil spill devastates the Gulf of Mexico
U.S. Coast Guard (public domain, work of U.S. federal government)
Deepwater Horizon oil spill devastates the Gulf of Mexico
Magnitude 7.0 earthquake devastates Haiti
UN Photo/Logan Abassi (UNDP Global), CC BY 2.0, via Wikimedia Commons
Magnitude 7.0 earthquake devastates Haiti
33 Chilean miners rescued after 69 days underground
Hugo Infante/Government of Chile, CC BY 2.0, via Wikimedia Commons
33 Chilean miners rescued after 69 days underground
Eyjafjallajökull volcano erupts, grounding European air travel
NASA (public domain)
Eyjafjallajökull volcano erupts, grounding European air travel
Affordable Care Act signed into law by President Obama
Pete Souza / White House (public domain, work of U.S. federal government)
Affordable Care Act signed into law by President Obama

what everyone is saying

  • "Winning!"Charlie Sheen's manic 2010-11 catchphrase from media interviews
  • "Bed Intruder / Hide your kids, hide your wife"Antoine Dodson news clip turned viral Auto-Tune song
  • "The Man Your Man Could Smell Like"Isaiah Mustafa Old Spice ad catchphrase
  • "Double Rainbow"Yosemitebear viral video reacting to a double rainbow
  • "FAIL / epic fail"Ubiquitous internet meme word used to mock mistakes

top-performing stocks in 2010

Top-performing stocks in 2010
CompanyTickerPriceChange
NetflixNFLX$176+219%
Ford Motor CompanyF$16.79+68%
CumminsCMI$110+150%
SalesforceCRM$132+100%
F5 NetworksFFIV$130+143%

worst-performing stocks in 2010

Worst-performing stocks in 2010
CompanyTickerPriceChange
H&R BlockHRB$11.92-47%
Hewlett-PackardHPQ$42.10-18%
First SolarFSLR$130-39%
Apollo Group (University of Phoenix)APOL$39.50-41%
Cisco SystemsCSCO$20.23-16%

the summer of 2010.

you think you've got all the time in the world.

…and then it cools. Play the reel to feel where 2010 goes.

Turn 2010 into a 30-second reel →

▶ Play your 2010 reel with sound