the summer of

What it was like to be 15 in 2011 in America

To be fifteen in America in 2011 was to have “Rolling in the Deep” by Adele everywhere, Harry Potter and the Deathly Hallows: Part 2 on every screen, and American Idol on after school. That year, gas cost $3.58 and Snapchat was the new thing. Born in 1996? You turned 15 in 2011 — a teenager from 2009 to 2015, right in the window a soundtrack bonds to you for life.

Compiled by the Original Lore archive from period charts, box-office and price records. How we build these · sources noted throughout.

▶ Play your 2011 reel with sounda 30-second video of your year — the song, the screen, the turn.

the mixtape of 2011

Rolling in the Deep — Adele

  1. Rolling in the DeepAdeleAdele's storm of a voice made your first real heartbreak feel enormous, ancient, almost holy.
  2. Pumped Up KicksFoster the PeopleYou whistled it for years before letting the words land, and then it went cold in your chest.
  3. Party Rock AnthemLMFAOEvery-day-I'm-shufflin' turned prom, pep rallies, and parking lots into one endless neon party.
  4. Someone Like YouAdeleShowing up uninvited to say she'd find someone; you sobbed to it and pretended you didn't.
  5. Tonight TonightHot Chelle RaePure sugar-rush pop that made an ordinary Friday feel like the best night you'd ever have.

▶ Play your 2011 reel

why this one mattered

The inescapable anthem of 2011 — every car radio, every talent show, every locker-room singalong. A 15-year-old learned every vocal run of that fierce kiss-off chorus; it was the song you belted with friends and felt powerful.

the year-end #1 was this very song — Rolling in the Deep by Adele.

the movies you are watching in 2011

  • Harry Potter and the Deathly Hallows: Part 2
  • Transformers: Dark of the Moon
  • The Hangover Part II
  • Captain America: The First Avenger
  • Thor

the tv shows you are binging in 2011

  • American Idol
  • The Big Bang Theory
  • Game of Thrones
  • Modern Family
  • The Voice

the games you are playing in 2011

  • The Legend of Zelda: Skyward Sword
  • Just Dance 3
  • Mario Kart 7
  • Super Mario 3D Land
  • Pokemon Black and White
  • The Elder Scrolls V: Skyrim

what things cost in 2011

What things cost in 2011
Gas (per gallon)$3.58
Movie ticket$7.93
First-class stamp44 cents
minimum wage$7.25/hr
the average income$50,054

trending this year

Snapchat
Photo by Stock Catalog (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Snapchat_filter_(43252259172).jpg · CC BY 2.0
Snapchat
Spotify (US launch)
User:PJ and User:Piko, CC BY-SA 3.0, via Wikimedia Commons
Spotify (US launch)
iPhone 4S (Siri)
Photo by iGeeks Media Pvt. Ltd. (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Black_iPhone_4s.jpg · CC BY-SA 4.0
iPhone 4S (Siri)
Nyan Cat
Corwin, via Wikimedia Commons · CC BY 2.5
Nyan Cat
Minecraft (1.0 release)
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:Minecraft_Logo-en.svg · Public domain
Minecraft (1.0 release)

the gadgets you just got

iPhone 4S
MerveillePédia, via Wikimedia Commons · CC BY-SA 3.0
iPhone 4S
iPad 2
Photo by Mono (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:IPad_2_Black_Front.jpg · CC BY-SA 3.0
iPad 2
Nintendo 3DS
Photo by Evan-Amos (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Nintendo-3DS-AquaOpen.png · Public domain
Nintendo 3DS
Kindle Fire
Photo by Mariordo (Mario Roberto Duran Ortiz) (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Kindle_Fire_web_browser_05_2012_1430.JPG · CC BY-SA 4.0
Kindle Fire
Samsung Galaxy S II
KA KIT (Wikimedia user ΚΑ ΚΙΤ ΡΗΟΤΟ), CC BY-SA 4.0, via Wikimedia Commons
Samsung Galaxy S II

what everyone is snacking on

Pringles Tortillas
Bananasoldier, CC BY-SA 3.0, via Wikimedia Commons
Pringles Tortillas
Lay's Wavy chips
Evan-Amos, Public Domain, via Wikimedia Commons
Lay's Wavy chips
Oreo (Triple Double)
SKopp, via Wikimedia Commons · CC BY-SA 3.0
Oreo (Triple Double)
Pop-Tarts
Evan-Amos, via Wikimedia Commons (CC BY-SA 3.0)
Pop-Tarts
Cheez-It
Photo by HorsePunchKid (Wikimedia Commons), CC BY-SA 3.0
Cheez-It

what everyone is drinking

Monster Energy
Bxxiaolin, edited by Pittigrilli, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Can_of_Monster_Energy_drink_sold_in_China_(0.33_l),_on_white_background.jpg · CC BY-SA 4.0
Monster Energy
Red Bull
VincentLR, Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Lattina_di_Red_Bull.jpg) · CC BY-SA 4.0
Red Bull
Mountain Dew
Genoist, Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Mountain_Dew.jpg) · CC BY-SA 3.0
Mountain Dew
Starbucks Frappuccino
Vikiçizer, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Starbucks_frappuccino.JPG) · CC BY-SA 4.0
Starbucks Frappuccino
Gatorade
Fotonovela, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Gatorade_Thirst_Quencher.jpg) · CC BY-SA 3.0
Gatorade

what made the news in 2011

  • Navy SEALs raid a compound in Abbottabad, Pakistan and kill Osama bin Laden
  • A magnitude-9 earthquake and tsunami trigger Japan's Fukushima nuclear meltdown
  • Arab Spring uprisings topple longtime rulers in Tunisia, Egypt, and Libya
  • Apple co-founder Steve Jobs dies of cancer at 56, mourned worldwide
Osama bin Laden killed in US raid in Pakistan
Official White House photo by Pete Souza (work of a U.S. federal government employee) · Public Domain
Osama bin Laden killed in US raid in Pakistan
Japan hit by earthquake, tsunami and Fukushima disaster
Cp9asngf, CC BY-SA 3.0, via Wikimedia Commons · CC-BY-SA 3.0
Japan hit by earthquake, tsunami and Fukushima disaster
Royal wedding of Prince William and Kate Middleton
Robbie Dale, CC BY-SA 2.0, via Wikimedia Commons · CC-BY-SA 2.0
Royal wedding of Prince William and Kate Middleton
Occupy Wall Street protests sweep the US
David Shankbone, CC BY 3.0, via Wikimedia Commons · CC-BY 3.0
Occupy Wall Street protests sweep the US
Arab Spring uprisings topple regimes across the Middle East
Ahmed Abd El-Fatah, CC BY 2.0, via Wikimedia Commons · CC-BY 2.0
Arab Spring uprisings topple regimes across the Middle East

what everyone is saying

  • "Winning!"Charlie Sheen's catchphrase during his 2011 media meltdown
  • "Planking"Viral photo fad of lying face-down stiff in odd places
  • "YOLO"You Only Live Once, popularized late 2011 via Drake's 'The Motto'
  • "We are the 99%"Slogan of the Occupy Wall Street movement
  • "Tiger blood"Charlie Sheen's claim about his bloodstream during interviews

top-performing stocks in 2011

Top-performing stocks in 2011
CompanyTickerPriceChange
Cabot Oil & GasCOG$76+101%
El Paso CorporationEP$26+89%
MastercardMA$373+66%
Biogen IdecBIIB$110+64%
TJX CompaniesTJX$65+50%

worst-performing stocks in 2011

Worst-performing stocks in 2011
CompanyTickerPriceChange
Bank of AmericaBAC$5.56-58%
Alpha Natural ResourcesANR$20-66%
First SolarFSLR$33-74%
NetflixNFLX$69-60%
MEMC Electronic MaterialsWFR$4-63%

the summer of 2011.

the best of it still feels like it's coming.

…and then it cools. Play the reel to feel where 2011 goes.

Turn 2011 into a 30-second reel →

▶ Play your 2011 reel with sound