the summer of

What it was like to be 15 in 2012 in America

To be fifteen in America in 2012 was to have “Somebody That I Used to Know” by Gotye everywhere, The Avengers on every screen, and The Big Bang Theory on after school. That year, gas cost $3.64 and the Tesla Model S was the new thing. Born in 1997? You turned 15 in 2012 — a teenager from 2010 to 2016, right in the window a soundtrack bonds to you for life.

Compiled by the Original Lore archive from period charts, box-office and price records. How we build these · sources noted throughout.

▶ Play your 2012 reel with sounda 30-second video of your year — the song, the screen, the turn.

the mixtape of 2012

Somebody That I Used to Know — Gotye

  1. Somebody That I Used to KnowGotyeThat xylophone and slow build was the breakup everyone dissected in the group chat all summer.
  2. Call Me MaybeCarly Rae JepsenYou scribbled a number you'd never call, and the whole grade sang the maybe like a promise.
  3. We Are Youngfun.Carry-me-home hollered from car roofs at 2 a.m., young and invincible and sure it'd last.
  4. Some Nightsfun.That distorted howl over stomping drums was every question you had about who you were becoming.
  5. Ho HeyThe LumineersHo, hey; a stomp-clap campfire singalong that made falling in love feel handmade and true.

▶ Play your 2012 reel

why this one mattered

The body-paint music video and that quiet-to-explosive heartbreak chorus owned 2012 for teens — a song everyone knew the words to and tied to their first real breakup or crush. Endlessly parodied and covered, it defined the year's emotional vocabulary.

the year-end #1 was this very song — Somebody That I Used to Know by Gotye.

the movies you are watching in 2012

  • The Avengers
  • The Dark Knight Rises
  • The Hunger Games
  • Skyfall
  • The Hobbit: An Unexpected Journey

the tv shows you are binging in 2012

  • The Big Bang Theory
  • The Walking Dead
  • Game of Thrones
  • Modern Family
  • Breaking Bad

the games you are playing in 2012

  • New Super Mario Bros. 2
  • Just Dance 4
  • Pokemon Black 2 and White 2
  • New Super Mario Bros. U
  • Kingdom Hearts 3D: Dream Drop Distance
  • Call of Duty: Black Ops II

what things cost in 2012

What things cost in 2012
Gas (per gallon)$3.64
Movie ticket$7.96
First-class stamp45 cents
minimum wage$7.25/hr
the average income$51,017

trending this year

Tinder
Santeri Viinamäki · CC BY-SA 4.0
Tinder
"Gangnam Style" by Psy
Vnonymous · CC BY-SA 4.0
"Gangnam Style" by Psy
The Avengers (movie)
Daniel Atelier / Helsinki City Museum · CC BY-SA 4.0
The Avengers (movie)
Tesla Model S
Kowloonese, via Wikimedia Commons · CC BY-SA 3.0
Tesla Model S
Pinterest
Marcus Jeffrey · CC BY-SA 2.0
Pinterest

the gadgets you just got

iPhone 5
Photo by Dennis Cortés (Unsplash, via Wikimedia Commons), CC0 (public domain, no attribution required) · CC0 1.0
iPhone 5
Samsung Galaxy S III
Photo by Dennis Cortés (Unsplash, via Wikimedia Commons), CC0 (public domain, no attribution required) · CC0 1.0
Samsung Galaxy S III
iPad (3rd generation, Retina display)
Photo by Lucia-perry (Wikimedia Commons), CC BY-SA 3.0
iPad (3rd generation, Retina display)
Nintendo Wii U
Photo by Reza Almanda (Flickr, via Wikimedia Commons), CC BY 2.0
Nintendo Wii U
Google Nexus 7 tablet
Photo by Lucia-perry (Wikimedia Commons), CC BY-SA 3.0
Google Nexus 7 tablet

what everyone is snacking on

Doritos Locos Tacos (Taco Bell)
1000b, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Taco_Bell_Doritos_Locos_Tacos.jpg) · CC BY-SA 4.0
Doritos Locos Tacos (Taco Bell)
Lay's potato chips
Evan-Amos, via Wikimedia Commons (released into the public domain)
Lay's potato chips
Oreo cookies (100th anniversary)
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:Oreo-Two-Cookies.jpg · Public domain
Oreo cookies (100th anniversary)
Pringles
Quant, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Pringles_Chip.jpg) · CC BY-SA 3.0
Pringles
Reese's Peanut Butter Cups
jules / stone-soup (Flickr), CC BY 2.0, via Wikimedia Commons
Reese's Peanut Butter Cups

what everyone is drinking

Coca-Cola
Christian Gidlöf, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Coca-cola_50cl_white-bg.jpg · CC BY-SA 3.0
Coca-Cola
Red Bull energy drink
Oto Zapletal — https://commons.wikimedia.org/wiki/File:Red_Bull_energy_drinks.jpg · CC BY-SA 4.0
Red Bull energy drink
Monster Energy
Bxxiaolin, edited by Pittigrilli, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Can_of_Monster_Energy_drink_sold_in_China_(0.33_l),_on_white_background.jpg · CC BY-SA 4.0
Monster Energy
Starbucks Frappuccino
Vikiçizer, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Starbucks_frappuccino.JPG) · CC BY-SA 4.0
Starbucks Frappuccino
Gatorade
Fotonovela, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Gatorade_Thirst_Quencher.jpg) · CC BY-SA 3.0
Gatorade

what made the news in 2012

  • Obama wins reelection, defeating Mitt Romney for a second White House term
  • Superstorm Sandy slams the Northeast, flooding New York City's streets and subways
  • The Sandy Hook shooting leaves a Connecticut elementary school in mourning
  • Felix Baumgartner skydives from the stratosphere, breaking the sound barrier in freefall
Barack Obama re-elected, defeats Mitt Romney
Official White House Photo by Pete Souza (public domain, U.S. federal government work)
Barack Obama re-elected, defeats Mitt Romney
Hurricane Sandy devastates the US Northeast
NOAA National Weather Service (public domain, U.S. federal government work)
Hurricane Sandy devastates the US Northeast
Sandy Hook Elementary School shooting in Newtown, Connecticut
Liam Enea, via Wikimedia Commons · CC BY-SA 2.0
Sandy Hook Elementary School shooting in Newtown, Connecticut
London hosts the 2012 Summer Olympics
Photo by Nick Webb, via Wikimedia Commons, CC BY 2.0
London hosts the 2012 Summer Olympics
Felix Baumgartner's record-breaking stratosphere skydive (Red Bull Stratos)
Georges Biard, via Wikimedia Commons · CC BY-SA 3.0
Felix Baumgartner's record-breaking stratosphere skydive (Red Bull Stratos)

what everyone is saying

  • "YOLO"Popularized by Drake's song 'The Motto'; 'You Only Live Once'
  • "Gangnam Style"Psy's viral dance hit and the first YouTube video to hit a billion views
  • "Ain't Nobody Got Time For That"Sweet Brown's viral local-news interview meme
  • "Binders Full of Women"Mitt Romney's presidential debate phrase that became an instant meme
  • "Call Me Maybe"Carly Rae Jepsen's 2012 song of the summer and its ubiquitous hook

top-performing stocks in 2012

Top-performing stocks in 2012
CompanyTickerPriceChange
Bank of AmericaBAC$11.61+109%
Sprint NextelS$5.67+143%
PulteGroupPHM$18.16+188%
WhirlpoolWHR$101.76+115%
NetflixNFLX$92.59+34%

worst-performing stocks in 2012

Worst-performing stocks in 2012
CompanyTickerPriceChange
Hewlett-PackardHPQ$14.25-45%
Advanced Micro DevicesAMD$2.40-56%
Best BuyBBY$11.85-49%
Apollo GroupAPOL$20.92-61%
Cliffs Natural ResourcesCLF$38.59-39%

the summer of 2012.

you can't wait to be older.

…and then it cools. Play the reel to feel where 2012 goes.

Turn 2012 into a 30-second reel →

▶ Play your 2012 reel with sound