the summer of

What it was like to be 15 in 2012 in Canada

To be fifteen in Canada in 2012 was to have “Call Me Maybe” by Carly Rae Jepsen everywhere, The Avengers on every screen, and Continuum on after school. That year, gas cost $1.30/L and Penny production ends was the new thing. Born in 1997? You turned 15 in 2012 — a teenager from 2010 to 2016, right in the window a soundtrack bonds to you for life.

Compiled by the Original Lore archive from period charts, box-office and price records. How we build these · sources noted throughout.

▶ Play your 2012 reel with sounda 30-second video of your year — the song, the screen, the turn.

the mixtape of 2012

Call Me Maybe — Carly Rae Jepsen

  1. Somebody That I Used to KnowGotye ft. KimbraThat xylophone plink and the awkward silence after — the breakup song the whole cottage sang badly.
  2. PayphoneMaroon 5 ft. Wiz KhalifaMaroon 5's payphone metaphor already felt nostalgic, which somehow made losing someone hurt more.
  3. Good TimeOwl City & Carly Rae JepsenMission's Carly Rae and Owl City bottled pure sunshine, the whoa-oh that meant school was finally out.
  4. Wide AwakeKaty PerryKaty Perry's slow-burn comeback was the anthem for finally seeing the ex clearly, and letting go.
  5. Kiss You Inside OutHedleyVancouver's Hedley gave the arena crowd a sing-loud chorus for every crush you'd never confess.

▶ Play your 2012 reel

why this one mattered

A singer from Mission, BC, wrote a song that ate the entire planet that summer — every radio station, every ad, every school dance — and Canadians got to say she was theirs first.

the year-end #1 was Gotye's 'Somebody That I Used to Know' (ft. Kimbra) was the official Canadian Hot 100 year-end #1 for 2012, with Jepsen's 'Call Me Maybe' right behind at #2 — the biggest global breakout by a Canadian artist that decade.

what topped the Canadian box office in 2012

  • The Avengers
  • The Hunger Games
  • The Dark Knight Rises
  • The Twilight Saga: Breaking Dawn – Part 2
  • Skyfall

the tv shows you are binging in 2012

  • Continuum
  • Rookie Blue
  • Flashpoint
  • The Big Bang Theory
  • Homeland

the games you are playing in 2012

  • Just Dance 4
  • Minecraft
  • Temple Run
  • Angry Birds Space
  • Club Penguin
  • Call of Duty: Black Ops II

what things cost in 2012

What things cost in 2012
average annual income$64,750 CAD
gas$1.30/L
minimum wage$10.25/hr
movie ticket$8.25
stamp$0.61

trending this year

Polymer $50 and $20 notes
AI-generated illustration
Polymer $50 and $20 notes
The last Canadian penny minted
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:Canada%27s_%22Last_Circulating_Penny%22_on_display_at_the_Bank_of_Canada_Museum.jpg · Public domain
The last Canadian penny minted
Target Canada announced
Photo by EquestriaGirlsFan2003 (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Target_(Conestoga_Mall._Waterloo,_Ontario,_Canada).jpg · CC BY-SA 4.0
Target Canada announced
Pinterest
Marcus Jeffrey · CC BY-SA 2.0
Pinterest
NHL lockout begins
AI-generated illustration
NHL lockout begins

the gadgets you just got

iPhone 5
Photo by Dennis Cortés (Unsplash, via Wikimedia Commons), CC0 (public domain, no attribution required) · CC0 1.0
iPhone 5
Instagram for Android
Photo by Santeri Viinamäki (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Instagram_app_on_smartphone.jpg · CC BY-SA 4.0
Instagram for Android
Google Nexus 7
Photo by Mariordo (Mario Roberto Durán Ortiz) (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Google_Nexus_7_WikiCommons_03_2013_6223.jpg · CC BY-SA 4.0
Google Nexus 7
Snapchat
Photo by Stock Catalog (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Snapchat_filter_(43252259172).jpg · CC BY 2.0
Snapchat
PlayStation Vita
Photo by Evan-Amos (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:PlayStation-Vita-1101-FL.jpg · Public domain
PlayStation Vita

what everyone is snacking on

Dunkaroos
taylorhatmaker (Flickr), CC BY 2.0
Dunkaroos
Mr. Big
AI-generated illustration
Mr. Big
Crispy Crunch
AI-generated illustration
Crispy Crunch
Hawkins Cheezies
Photo by Bondolo (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:W._T._Hawkins_Cheezies.jpg · CC BY-SA 3.0
Hawkins Cheezies
Poutine
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:Poutine_from_Windsor,_ON.jpg · CC0
Poutine

what everyone is drinking

Iced Capp
Photo by Glenn Samonte (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Tim_Hortons_Large_Iced_Capp_Canada_(54688656929).jpg · CC BY 4.0
Iced Capp
Canada Dry ginger ale
Photo by Lynette (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Canada_Dry_ginger_ale_bottles.jpg · CC BY 2.0
Canada Dry ginger ale
Milk in a bag
Photo by incommunicado (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Four_litre_bagged_milk,_Quebec.jpg · CC BY-SA 2.0
Milk in a bag
President's Choice cola
Photo by Kiliweb (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:President%27s_Choice_Cola.jpg · CC BY-SA 3.0
President's Choice cola
A&W root beer float
Photo by Willis Lam (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:A%26W_Restaurants_Root_Beer_Float_(19740356944).jpg · CC BY-SA 2.0
A&W root beer float

what made the news in 2012

  • Hurricane Sandy batters the US East Coast (October)
  • The Sandy Hook Elementary shooting shocks the world (December)
  • The London 2012 Summer Olympics captivate global audiences (July–August)
  • Facebook goes public in its IPO (May)
Quebec's 'Maple Spring' student strike over tuition hikes runs from February to September
Photo by Benoit Rochon (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Manifestations_%C3%A0_Montr%C3%A9al_02-06-2012_-_03.jpg · CC BY 3.0
Quebec's 'Maple Spring' student strike over tuition hikes runs from February to September
The Parti Québécois wins the Quebec election under Pauline Marois, marred by a shooting at the victory rally (September)
Photo by Simon Villeneuve (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Pauline_Marois-2013.jpg · CC BY-SA 3.0
The Parti Québécois wins the Quebec election under Pauline Marois, marred by a shooting at the victory rally (September)
The NHL lockout cancels the start of the hockey season, leaving Canadian rinks empty that fall
AI-generated illustration
The NHL lockout cancels the start of the hockey season, leaving Canadian rinks empty that fall
The last Canadian penny is struck in Winnipeg as the Mint ends production (May)
Photo by Avelludo (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Canada%27s_%22Last_Circulating_Penny%22_on_display_at_the_Bank_of_Canada_Museum.jpg · Public domain
The last Canadian penny is struck in Winnipeg as the Mint ends production (May)
Canada sends its largest-ever team to the London Olympics, bringing home 18 medals (summer)
Photo by KhE (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Canada_at_London_2012_Olympic_Opening_Ceremony.jpg · CC BY 2.0
Canada sends its largest-ever team to the London Olympics, bringing home 18 medals (summer)

what everyone is saying

  • "YOLO"you only live once — Drake's word, everywhere by summer
  • "swag"confidence, style, the highest compliment a hallway could give
  • "on point"exactly right, perfectly done
  • "give'r"go all-in, full effort
  • "toque"the winter hat every Canadian kid owned three of

the summer of 2012.

you can't wait to be older.

…and then it cools. Play the reel to feel where 2012 goes.

Turn 2012 into a 30-second reel →

▶ Play your 2012 reel with sound