the summer of

What it was like to be 15 in 2012 in Britain

To be fifteen in Britain in 2012 was to have “Somebody That I Used to Know” by Gotye feat. Kimbra everywhere, Skyfall on every screen, and The Great British Bake Off on after school. That year, gas cost £1.37/L and the London 2012 Olympics on every screen was the new thing. Born in 1997? You turned 15 in 2012 — a teenager from 2010 to 2016, right in the window a soundtrack bonds to you for life.

Compiled by the Original Lore archive from period charts, box-office and price records. How we build these · sources noted throughout.

▶ Play your 2012 reel with sounda 30-second video of your year — the song, the screen, the turn.

the mixtape of 2012

Somebody That I Used to Know — Gotye feat. Kimbra

  1. Somebody That I Used to KnowGotye feat. KimbraThat xylophone and heartbreak duet everyone knew word-for-word, the definitive breakup song of a whole awkward school year.
  2. Call Me MaybeCarly Rae JepsenA viral earworm before we called it that, scrawled on the back of every teenager's hand as a joke.
  3. We Are Youngfun. feat. Janelle Monáe'Tonight we are young', wailed with your arms round mates you swore you'd never lose touch with.
  4. Gangnam StylePSYOlympic summer, and the whole country invisibly-horse-riding through PSY at every barbecue, wedding and school sports day.
  5. TitaniumDavid Guetta feat. SiaSia's vocal soaring over Guetta's build, unbreakable and enormous, the anthem of London 2012's golden fortnight.

▶ Play your 2012 reel

why this one mattered

The sound of Britain in Olympic summer 2012 — that xylophone loop and the body-paint video everyone parodied, a bittersweet break-up song that somehow united the whole country the way that whole strange, golden year did. Impossible to escape, impossible to forget.

the year-end #1 was the UK's best-selling single of 2012.

the movies you are watching in 2012

  • Skyfall
  • The Dark Knight Rises
  • The Avengers
  • The Hobbit: An Unexpected Journey
  • Ted

the tv shows you are binging in 2012

  • The Great British Bake Off
  • Downton Abbey
  • The Voice UK
  • Made in Chelsea
  • Sherlock

the games you are playing in 2012

  • Call of Duty: Black Ops II
  • FIFA 13
  • Minecraft
  • Assassin's Creed III
  • Just Dance 4
  • Mass Effect 3

what things cost in 2012

What things cost in 2012
a litre of petrol£1.37
a pint of lager£3.06
a 1st-class stamp60p
a gallon of gas£1.37/L
minimum wage£6.19/hr
a movie ticket£6.60
the average income£26,500

trending this year

Vine (arriving)
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:Vine_logo.svg · Public domain
Vine (arriving)
Snapchat
Photo by Stock Catalog (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Snapchat_filter_(43252259172).jpg · CC BY 2.0
Snapchat
4G in the UK
Photo by The RedBurn, Sitic (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:4G_LTE_Logo_Android_4.1_on_the_Galaxy_Nexus.jpg · CC BY 2.5
4G in the UK
Instagram for Android
Netflix UK
Photo by Ajay Suresh (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Netflix_Streaming_(40845736773).jpg · CC BY 2.0
Netflix UK

the gadgets you just got

iPhone 5
Photo by Dennis Cortés (Unsplash, via Wikimedia Commons), CC0 (public domain, no attribution required) · CC0 1.0
iPhone 5
iPad mini
Photo by Ashley Pomeroy (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:IPad_Mini_Smart_Case_3781.jpg · CC BY 3.0
iPad mini
Samsung Galaxy S III
Photo by Dennis Cortés (Unsplash, via Wikimedia Commons), CC0 (public domain, no attribution required) · CC0 1.0
Samsung Galaxy S III
Nintendo Wii U
Photo by Reza Almanda (Flickr, via Wikimedia Commons), CC BY 2.0
Nintendo Wii U
Raspberry Pi
Photo by Tors (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Raspberry_Pi_Model_B_Rev._2.jpg · CC BY-SA 3.0 de
Raspberry Pi

what everyone is snacking on

Greggs sausage roll
Photo by Rerrj at English Wikipedia (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Greggs_sausage_rolls.jpg · CC BY-SA 4.0
Greggs sausage roll
McCoy's
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:McCoy%27s_crisps.jpg · CC0
McCoy's
Rolos
Photo by Evan-Amos (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Rolo-Candies-US.jpg · CC0
Rolos
Frijj milkshake
AI-generated illustration
Frijj milkshake
Percy Pig
Photo by Leigh Harries (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Percy_Pig_(6050229631).jpg · CC BY-SA 2.0
Percy Pig

what everyone is drinking

Capri-Sun
AI-generated illustration
Capri-Sun
Monster Energy
Bxxiaolin, edited by Pittigrilli, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Can_of_Monster_Energy_drink_sold_in_China_(0.33_l),_on_white_background.jpg · CC BY-SA 4.0
Monster Energy
Oasis
AI-generated illustration
Oasis
Fruit Shoot
AI-generated illustration
Fruit Shoot
Lucozade Sport
AI-generated illustration
Lucozade Sport

what made the news in 2012

  • London hosts a triumphant Olympic Games as Team GB win 29 golds
  • The Queen celebrates her Diamond Jubilee with a Thames pageant
  • Bradley Wiggins becomes the first Briton to win the Tour de France
  • Felix Baumgartner skydives from the edge of space, watched live worldwide
London 2012 delivers a golden Olympic summer for Team GB
Photo by Alexander Kachkaev (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Fireworks_at_Olympic_stadium_and_The_Orbit_during_London_Olympics_opening_ceremony_(2012-07-27).jpg · CC BY 2.0
London 2012 delivers a golden Olympic summer for Team GB
The Queen marks her Diamond Jubilee with a Thames pageant
Photo by Peter Trimming (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Thames_Diamond_Jubilee_Pageant_(14)_-_geograph.org.uk_-_2989634.jpg · CC BY-SA 2.0
The Queen marks her Diamond Jubilee with a Thames pageant
Bradley Wiggins becomes first Briton to win the Tour de France
Photo by Robin McConnell (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Bradley_Wiggins,_2012_Tour_de_France,_Stage_19_close-up.jpg · CC BY 2.0
Bradley Wiggins becomes first Briton to win the Tour de France
Barclays fined £290m over the Libor rate-rigging scandal
Photo by David Wright (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Barclays_Bank,_Hessle_-_geograph.org.uk_-_316549.jpg · CC BY-SA 2.0
Barclays fined £290m over the Libor rate-rigging scandal
Felix Baumgartner skydives from the edge of space
Photo by Georges Biard (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Felix_Baumgartner_2013.jpg · CC BY-SA 3.0
Felix Baumgartner skydives from the edge of space

what everyone is saying

  • "omnishambles"Oxford's UK Word of the Year, a total mess
  • "Mo-bot"Mo Farah's arms-over-head Olympic celebration
  • "YOLO"you only live once, still the everywhere catchphrase
  • "cray"as in cray-cray, the year's way of saying mad
  • "totes amaze"the ironic, everywhere abbreviation of totally amazing

the summer of 2012.

you can't wait to be older.

…and then it cools. Play the reel to feel where 2012 goes.

Turn 2012 into a 30-second reel →

▶ Play your 2012 reel with sound