the summer of

What it was like to be 15 in 2007 in America

To be fifteen in America in 2007 was to have “Umbrella” by Rihanna ft. Jay-Z everywhere, Transformers on every screen, and American Idol on after school. That year, gas cost $2.80 and the original Apple iPhone was the new thing. Born in 1992? You turned 15 in 2007 — a teenager from 2005 to 2011, right in the window a soundtrack bonds to you for life.

Compiled by the Original Lore archive from period charts, box-office and price records. How we build these · sources noted throughout.

▶ Play your 2007 reel with sounda 30-second video of your year — the song, the screen, the turn.

the mixtape of 2007

Umbrella — Rihanna ft. Jay-Z

  1. UmbrellaRihanna ft. Jay-ZElla-ella-eh-eh became the shorthand for a whole rainy, restless year of teenage longing.
  2. Crank That (Soulja Boy)Soulja BoyEveryone crouched in the cafeteria doing the dance, and for one summer nobody was too cool to try.
  3. Big Girls Don't CryFergieFergie's slow ache soundtracked the first real goodbye you didn't know how to say out loud.
  4. Beautiful GirlsSean KingstonThat Ben E. King sample looped from every phone speaker while you circled the one who wouldn't look back.
  5. StrongerKanye WestShutter shades and Daft Punk swagger made you believe getting older only meant getting harder to stop.

▶ Play your 2007 reel

why this one mattered

The summer-2007 anthem that minted Rihanna as a superstar. The 'ella-ella-eh-eh-eh' hook was so viral it literally became shorthand for the whole season — you could not escape it at any party, pool, or mall. For a 15-year-old that year it is the instant-transport song.

the year-end #1 was Irreplaceable — Beyoncé.

the movies you are watching in 2007

  • Transformers
  • Spider-Man 3
  • Harry Potter and the Order of the Phoenix
  • Pirates of the Caribbean: At World's End
  • Ratatouille

the tv shows you are binging in 2007

  • American Idol
  • Grey's Anatomy
  • Heroes
  • House
  • Dancing with the Stars

the games you are playing in 2007

  • Super Mario Galaxy
  • Pokemon Diamond and Pearl
  • Wii Sports
  • Guitar Hero III: Legends of Rock
  • Mario Party 8
  • Halo 3

what things cost in 2007

What things cost in 2007
a first-class stamp41¢
a gallon of gas$2.80
the federal minimum wage$5.85/hr
a movie ticket$6.88
the average income$50,233

trending this year

Apple iPhone
Maurizio Napolitano, via Wikimedia Commons (CC BY 2.0)
Apple iPhone
Nintendo Wii
Reza Almanda, via Wikimedia Commons (CC BY 2.0)
Nintendo Wii
Halo 3
Evan-Amos, via Wikimedia Commons (Public Domain)
Halo 3
Mad Men
Will Shenton, via Wikimedia Commons (CC BY-SA 3.0)
Mad Men
Amazon Kindle
Lars Curfs (Grashoofd), via Wikimedia Commons (CC BY-SA 3.0 NL)
Amazon Kindle

the gadgets you just got

Apple iPhone (1st generation)
Japanexperterna.se (Wikimedia Commons) · CC BY-SA 2.0
Apple iPhone (1st generation)
Nintendo Wii
Reza Almanda, via Wikimedia Commons (CC BY 2.0)
Nintendo Wii
Apple iPod touch (1st generation)
Maurizio Napolitano, via Wikimedia Commons (CC BY 2.0)
Apple iPod touch (1st generation)
Amazon Kindle (1st generation)
Lars Curfs (Grashoofd), via Wikimedia Commons (CC BY-SA 3.0 NL)
Amazon Kindle (1st generation)
Sony PlayStation 3
Photo by Evan-Amos (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:Sony-PlayStation-3-CECHA01-wController-L.jpg · Public domain
Sony PlayStation 3

what everyone is snacking on

Doritos Collisions
Scott Ehardt (SCEhardt), via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Doritos.jpg) · Public Domain (released by copyright holder)
Doritos Collisions
Lay's Stax
Evan-Amos, Public Domain, via Wikimedia Commons
Lay's Stax
Pop-Tarts
Evan-Amos, via Wikimedia Commons (CC BY-SA 3.0)
Pop-Tarts
Cheetos
annulla, CC BY 2.0, via Wikimedia Commons
Cheetos
Oreo
Evan-Amos, via Wikimedia Commons (File:Oreo-Two-Cookies.jpg) · Public Domain (author release)
Oreo

what everyone is drinking

Red Bull Energy Drink
Oto Zapletal, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Red_Bull_energy_drinks.jpg) · CC BY-SA 4.0
Red Bull Energy Drink
Monster Energy
Bxxiaolin, edited by Pittigrilli, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Can_of_Monster_Energy_drink_sold_in_China_(0.33_l),_on_white_background.jpg · CC BY-SA 4.0
Monster Energy
Vitaminwater
Coca-Cola Enterprises Sverige AB, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Glac%C3%A9au_vitaminwater.jpg · CC BY 3.0
Vitaminwater
Coca-Cola Zero
Veronidae, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Lata_de_Coca_Cola_y_Coca_Cola_zero.JPG · CC BY-SA 3.0
Coca-Cola Zero
Starbucks Frappuccino
Vikiçizer, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Starbucks_frappuccino.JPG) · CC BY-SA 4.0
Starbucks Frappuccino

what made the news in 2007

  • Apple unveils a touchscreen phone that reinvents the mobile world
  • The U.S. troop surge escalates the grinding war in Iraq
  • A subprime mortgage meltdown cracks the foundations of the economy
  • Barry Bonds breaks baseball's hallowed all-time home run record
Apple unveils the first iPhone
Unknown author (CC0), via Wikimedia Commons
Apple unveils the first iPhone
Virginia Tech shooting kills 32
Photo by User B at Wikipedia, via Wikimedia Commons, CC BY-SA 4.0
Virginia Tech shooting kills 32
Subprime mortgage crisis triggers credit crunch
Photo by respres, via Wikimedia Commons, CC BY 2.0
Subprime mortgage crisis triggers credit crunch
Northern Rock bank run in the UK
gadl (via Flickr) · CC BY-SA 2.0
Northern Rock bank run in the UK
Benazir Bhutto assassinated in Pakistan
Photo by SRA Gerald B. Johnson, U.S. Department of Defense — public domain · Public Domain (US DoD)
Benazir Bhutto assassinated in Pakistan

what everyone is saying

  • "Don't tase me, bro!"Student Andrew Meyer's plea while being tased at a September 2007 John Kerry forum at the University of Florida
  • "I drink your milkshake!"Daniel Day-Lewis line from the 2007 film There Will Be Blood
  • "Leave Britney alone!"Chris Crocker's tearful viral YouTube plea defending Britney Spears, posted September 2007
  • "Chocolate Rain"Tay Zonday's deep-voiced song became one of the defining viral YouTube videos of 2007
  • "That's what she said"Recurring Michael Scott catchphrase popularized by The Office (US), peaking in 2007

top-performing stocks in 2007

Top-performing stocks in 2007
CompanyTickerPriceChange
Apple Inc.AAPL$198+130%
Research In Motion (BlackBerry)RIMM$113+150%
Amazon.comAMZN$92+135%
GarminGRMN$97+85%
First SolarFSLR$267+795%

worst-performing stocks in 2007

Worst-performing stocks in 2007
CompanyTickerPriceChange
Countrywide FinancialCFC$9-79%
CitigroupC$29-47%
E-Trade FinancialETFC$3.55-84%
Washington MutualWM$13.61-70%
Sprint NextelS$13.13-30%

the summer of 2007.

you think you've got all the time in the world.

…and then it cools. Play the reel to feel where 2007 goes.

Turn 2007 into a 30-second reel →

▶ Play your 2007 reel with sound