the summer of

What it was like to be 15 in 2008 in America

To be fifteen in America in 2008 was to have “Low” by Flo Rida ft. T-Pain everywhere, The Dark Knight on every screen, and American Idol on after school. That year, gas cost $3.27 and the Apple App Store was the new thing. Born in 1993? You turned 15 in 2008 — a teenager from 2006 to 2012, right in the window a soundtrack bonds to you for life.

Compiled by the Original Lore archive from period charts, box-office and price records. How we build these · sources noted throughout.

▶ Play your 2008 reel with sounda 30-second video of your year — the song, the screen, the turn.

the mixtape of 2008

Low — Flo Rida ft. T-Pain

  1. LowFlo Rida ft. T-PainThe snap of that beat owned every homecoming floor while the whole gym shouted 'apple bottom jeans.'
  2. I Kissed a GirlKaty PerryA cherry-Chapstick dare that let a generation of teenagers admit something they'd been quietly wondering.
  3. Viva la VidaColdplayThose triumphant strings made a bad grade feel survivable and graduation feel like conquering Rome.
  4. DisturbiaRihannaRihanna's dark, ricocheting hook was the sound of pacing your room at 2 a.m. with nowhere to go.
  5. Love LockdownKanye WestKanye's auto-tuned heartbreak taught you that even the loudest kid could be hollow inside.

▶ Play your 2008 reel

why this one mattered

The dance-floor detonator that opened 2008 — 10 weeks at #1 and the best-selling digital single of the year. 'Apple Bottom Jeans, boots with the fur' was the universal chant at every school dance and 'Step Up 2' screening. This isn't an adult steady-seller; it IS the 15-year-old's 2008.

the year-end #1 was Low — Flo Rida ft. T-Pain.

the movies you are watching in 2008

  • The Dark Knight
  • Iron Man
  • Twilight
  • WALL-E
  • Indiana Jones and the Kingdom of the Crystal Skull

the tv shows you are binging in 2008

  • American Idol
  • Grey's Anatomy
  • House
  • The Office
  • Dancing with the Stars

the games you are playing in 2008

  • Mario Kart Wii
  • Super Smash Bros. Brawl
  • Wii Play
  • Wii Fit
  • Pokemon Platinum
  • Grand Theft Auto IV

what things cost in 2008

What things cost in 2008
a gallon of gas$3.27
a movie ticket$7.18
the federal minimum wage$6.55/hr
a first-class stamp$0.42
the average income$50,303

trending this year

Apple App Store
Wikimedia Commons, source: https://commons.wikimedia.org/wiki/File:Apple_App_Store_icon.jpg · Public domain
Apple App Store
Android (T-Mobile G1 / HTC Dream)
Photo by Luis Alberto Arjona Chin (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:HTC_Android_T-Mobile_G1.jpg · CC BY 2.0
Android (T-Mobile G1 / HTC Dream)
Iron Man (MCU debut)
Saffron Blaze, via Wikimedia Commons · CC BY-SA 3.0
Iron Man (MCU debut)
The Dark Knight
David McConeghy, via Wikimedia Commons · CC BY 2.0
The Dark Knight
Obama "HOPE" Poster
Dwight Burdette, via Wikimedia Commons, CC BY 3.0
Obama "HOPE" Poster

the gadgets you just got

Apple iPhone 3G
Photo by Feureau (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:The_Back_of_an_iPhone_3G_White_from_Apple.jpg · CC BY-SA 3.0
Apple iPhone 3G
Nintendo Wii
Reza Almanda, via Wikimedia Commons (CC BY 2.0)
Nintendo Wii
Nintendo DS Lite
Evan-Amos, via Wikimedia Commons · CC BY-SA 3.0
Nintendo DS Lite
Apple iPod Nano (4th gen)
Tomasz Sienicki (User:Tsca), via Wikimedia Commons · CC BY 3.0
Apple iPod Nano (4th gen)
Flip Video camcorder
Baum332, via Wikimedia Commons · CC BY-SA 3.0
Flip Video camcorder

what everyone is snacking on

Doritos (Nacho Cheese)
chee.hong (Flickr), via Wikimedia Commons, CC BY 2.0
Doritos (Nacho Cheese)
Lay's Potato Chips
Evan-Amos, via Wikimedia Commons (released into the public domain)
Lay's Potato Chips
Cheetos
annulla, CC BY 2.0, via Wikimedia Commons
Cheetos
Oreo Cookies
Angel caboodle / Wikimedia Commons, CC BY 3.0 · CC BY 3.0 (also GFDL)
Oreo Cookies
Pringles
Quant, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Pringles_Chip.jpg) · CC BY-SA 3.0
Pringles

what everyone is drinking

Red Bull Energy Drink
Oto Zapletal, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Red_Bull_energy_drinks.jpg) · CC BY-SA 4.0
Red Bull Energy Drink
Monster Energy
Bxxiaolin, edited by Pittigrilli, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Can_of_Monster_Energy_drink_sold_in_China_(0.33_l),_on_white_background.jpg · CC BY-SA 4.0
Monster Energy
Vitaminwater
Coca-Cola Enterprises Sverige AB, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Glac%C3%A9au_vitaminwater.jpg · CC BY 3.0
Vitaminwater
Coca-Cola
Christian Gidlöf, via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Coca-cola_50cl_white-bg.jpg · CC BY-SA 3.0
Coca-Cola
Starbucks Frappuccino
Vikiçizer, via Wikimedia Commons (https://commons.wikimedia.org/wiki/File:Starbucks_frappuccino.JPG) · CC BY-SA 4.0
Starbucks Frappuccino

what made the news in 2008

  • Barack Obama wins the US presidential election, becoming the first Black president-elect
  • Lehman Brothers collapses, igniting a global financial meltdown and recession
  • Michael Phelps seizes a record eight gold medals at the Beijing Olympics
  • A catastrophic earthquake strikes Sichuan, China, killing roughly 70,000 people
Barack Obama elected first Black US president
Pete Souza, The Obama-Biden Transition Project, CC BY 3.0, via Wikimedia Commons
Barack Obama elected first Black US president
Lehman Brothers collapses, triggering financial crisis
Arnoldius, CC BY-SA 3.0, via Wikimedia Commons
Lehman Brothers collapses, triggering financial crisis
Beijing hosts the Summer Olympic Games
U.S. Army Family and MWR Programs (Image Archive for the US Army's Family and MWR Programs), CC BY 2.0, via Wikimedia Commons
Beijing hosts the Summer Olympic Games
Bernie Madoff arrested in massive Ponzi scheme
U.S. Department of Justice (public domain, U.S. federal government work) · Public Domain (PD-USGov-DOJ)
Bernie Madoff arrested in massive Ponzi scheme
Mumbai terror attacks kill over 160 people
Photo by Nicholas (Nichalp) (Wikimedia Commons), source: https://commons.wikimedia.org/wiki/File:2008_Mumbai_terror_attacks_Taj_full_view_after_attacks.jpg · CC BY-SA 3.0
Mumbai terror attacks kill over 160 people

what everyone is saying

  • "Yes We Can"Barack Obama's presidential campaign slogan and chant
  • "Rickroll"Bait-and-switch meme linking to Rick Astley's Never Gonna Give You Up
  • "Maverick"John McCain's self-description repeated throughout the 2008 race
  • "I Can Has Cheezburger?"LOLcat meme caption that defined early internet humor
  • "Drill, baby, drill"Republican energy-policy chant from the 2008 convention

top-performing stocks in 2008

Top-performing stocks in 2008
CompanyTickerPriceChange
Family Dollar StoresFDO$26+36%
McDonald'sMCD$62+8%
WalmartWMT$56+18%
HasbroHAS$30+5%
AmgenAMGN$58+24%

worst-performing stocks in 2008

Worst-performing stocks in 2008
CompanyTickerPriceChange
Lehman BrothersLEH$0.05-100%
American International GroupAIG$1.57-97%
CitigroupC$6.71-77%
General MotorsGM$3.20-87%
Bank of AmericaBAC$14.08-66%

the summer of 2008.

the best of it still feels like it's coming.

…and then it cools. Play the reel to feel where 2008 goes.

Turn 2008 into a 30-second reel →

▶ Play your 2008 reel with sound